TEMPERATURE TEST:

Budget Shifts to Online Enforcement Due to the COIVD-19 Crisis

In Our Last Temperature Test, we asked…

How much of your brand protection budget has shifted to online enforcement due to the COVID-19 crisis?

n=29

In Our Next Temperature Test…

we ask about monitoring of influencers as part of your brand protection program.

THE BRAND PROTECTION PROFESSIONAL | DECEMBER 2020 | VOLUME 5 NUMBER 4
2020 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

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