SEPTEMBER 2016 VOLUME 1 | NUMBER 1

A Word From A Sponsor

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THE BULLETIN

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USPTO’S INTELLECTUAL PROPERTY ATTACHÉ PROGRAM: HOW IT CAN HELP

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HOW TO TALK TO YOUR CFO/COO: AN INTERVIEW WITH ZOHAR ZIV

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HOW TO BE A GOOD VICTIM

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CANADA’S NEW TRADEMARK LEGISLATION THE COMBATING COUNTERFEIT PRODUCTS ACT: WHAT PRACTITIONERS SHOULD KNOW

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MARKETING BRAND PROTECTION INSIDE AND OUTSIDE YOUR ORGANIZATION

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HOW GLOBAL FIRMS ORGANIZE FOR BRAND PROTECTION

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PROFESSIONAL POINTER: The Influences of Economic Structure and Culture in China

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LETTER FROM THE EDITOR

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LEGISLATIVE UPDATE: U.S. Trade Facilitation and Trade Enforcement Act of 2015

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BP FORUM: Internal Collaboration on Brand Protection Issues

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TEMPERATURE TEST: Raids and Corporate Social Responsibility

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A VIEW FROM THE FIELD: In Defense of “Whack-a-Mole” -a conversation

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Inaugural Edition Welcome

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IN THE HEADLINES/WHAT TO WATCH

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