FROM THE EDITOR Welcome back to The BPP Dear Fellow Brand Protection Practitioners,  I hope you enjoyed the first issue of The Brand Protection Professional (“BPP”), launched at the International IP Crime Conference in London in September 2016.  Since the launch we have received many positive comments confirming our mission and we continue to hope that The BPP will become your go-to place for the information you require, on the brand protection issues you are most interested and that are essential…

      The Self-balancing Scooter Crisis and the Enforcement of a Certification Trademark Next… CRISIS MITIGATION THROUGH COMMUNICATION IN BRAND PROTECTION LEVERAGING CONSUMER FEEDBACK TO IDENTIFY AND COMBAT COUNTERFEITING RETURN TO ISSUE HOMEPAGE

      LANDMARKLANDLORDLIABILITY CASE in the European Union Next… THE BULLETIN LANDMARK LANDLORD LIABILITY CASE IN THE EUROPEAN UNION RETURN TO ISSUE HOMEPAGE

      Interview with the U.S. IntellectualProperty Enforcement Coordinator (IPEC): Danny Marti Next… ELEMENTS OF A CONTRACT OF EXPECTATIONS WHAT YOU NEED TO KNOW ABOUT THE 3RD AMENDMENT TO THE CHINA TRADEMARK LAW RETURN TO ISSUE HOMEPAGE

      Next… ELEMENTS OF A CONTRACT OF EXPECTATIONS CRISIS MITIGATION THROUGH COMMUNICATION IN BRAND PROTECTION RETURN TO ISSUE HOMEPAGE

      DEVELOPING STRATAGEMS TO TACKLE GRAY MARKET Next… DEVELOPING STRATAGEMS TO TACKLE GRAY MARKET A WORD FROM A SPONSOR RETURN TO ISSUE HOMEPAGE

      Leveraging Consumer Feedback to Identify and Combat Counterfeiting Next… CRISIS MITIGATION THROUGH COMMUNICATION IN BRAND PROTECTION WHAT YOU NEED TO KNOW ABOUT THE 3RD AMENDMENT TO THE CHINA TRADEMARK LAW RETURN TO ISSUE HOMEPAGE

      Next… THE SELF BALANCING SCOOTER CRISIS AND THE ENFORCEMENT OF A CERTIFICATION TRADEMARK PROFESSIONAL POINTER: Transportation Intermediaries: Part of the Problem Should be Part of the Solution RETURN TO ISSUE HOMEPAGE