LETTER FROM THE GUEST EDITOR

Dear Brand Protection Community: Engaging with consumers on issues related to trademark counterfeiting and research about consumer experiences and their behaviors has become more imperative for those in the brand protection community as consumers become increasingly exposed to counterfeit goods in many of their online experiences.  We at the A-CAPP Center believe this is such an important area from the research, outreach, and education perspective, so much so that this is one of the Center’s thematic strategic directions and we…

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