LETTER FROM THE EDITOR

FROM THE EDITOR Dear BPP Subscribers: Welcome to the 4th issue of our quarterly industry journal dedicated to the brand protection community with a mission of addressing the relevant issues of our practice. As BP practitioners, we experience continual shifts and disruptions in the marketplace of our industries. Today, department stores are closing at a rapid pace, solidifying a change in the behavior of consumer purchasing practices.   Such news is a confirmation and not a revelation of longstanding trends, but…

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THE BULLETIN

Next… BRAND PROTECTION INTERNSHIPS: A WISE BUSINESS DECISION GOOD THINGS COME IN SMALL PACKAGES, BUT PROTECTING THEM IS A BIG CHALLENGE RETURN TO ISSUE HOMEPAGE

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ONLINE PLATFORMS

      ONLINE PLATFORMS Next… A VIEW FROM THE FIELD: Cheap, Fast & Effective Versus Single Global Resource PROFESSIONAL POINTER: Make it a Local Concern for Local Action RETURN TO ISSUE HOMEPAGE

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A WORD FROM A-CAPP

      Next… TEMPERATURE TEST: Well Known or Famous Trademarks and Their Enforcement Value A WORD FROM A-CAPP RETURN TO ISSUE HOMEPAGE

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A WORD FROM A SPONSOR

      Next… TEMPERATURE TEST: Well Known or Famous Trademarks and Their Enforcement Value A WORD FROM A SPONSOR RETURN TO ISSUE HOMEPAGE

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A WORD FROM A SPONSOR

      Next… IN THE HEADLINES/WHAT TO WATCH PROFESSIONAL POINTER: Make it a Local Concern for Local Action RETURN TO ISSUE HOMEPAGE

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