ARTIFICIAL INTELLIGENCE AND BLOCKCHAIN TECHNOLOGIES AND THEIR IMPACTS ON BRAND PROTECTION

Mutlu Yıldırım KösePartner Havva YildizAssociate, Gün & Partners Law Firm In recent years, developments in digitalization have started to make crucial impacts on many fields, including intellectual property, from creation to monetization and enforcement levels. Brand owners and brand protection professionals are heeding updates in artificial intelligence (AI) and blockchain-based technologies such as smart contracts, metaverses and non-fungible tokens (NFTs), with total market trading volume of approximately $12.13 billion only for the first quarter of 2022 (DappRadar 2022 Q1). While…

0
Read More