LETTER FROM THE EDITOR

Dear Brand Protection Professionals: Welcome to 2021 and better things ahead! For this edition of the BPP, we look at packaging. Along with its traditional role of protecting the products they encase and serving as advertisement of product contents, packaging serves an important purpose in protecting brands against counterfeiting, and in the COVID age, has brought forward some increasing risks (healthcarepackaging.com, 2020). Accordingly, this edition includes several enlightening articles on this subject: BP Forum discussion is on the most important…

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COMBATING COUNTERFEIT MEDICAL DEVICES: A CASE STUDY

      COMBATING COUNTERFEIT MEDICAL DEVICES: A Case Study Next… HOW HONDA ENCOURAGED MORE THAN HALF OF U.S. STATE AND LOCAL GOVERNMENTS TO FIGHT AGAINST COUNTERFEIT AIRBAGS WASTE DESTRUCTION- AN INTEGRATIVE FRAMEWORK UNDER THE BRAND PROTECTION LENS RETURN TO ISSUE HOMEPAGE

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THE BULLETIN

Next… A VIEW FROM THE FIELD: Cyber, Physical and Facebook BP FORUM: Important Factors Brands Should Consider in Developing Packaging for Brand Protection RETURN TO ISSUE HOMEPAGE

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