LOOKING AT FUTURE CHALLENGES IN ANTI-COUNTERFEITING AND BRAND PROTECTION IN THE NEXT DECADE
LOOKING AT FUTURE CHALLENGES IN ANTI-COUNTERFEITING AND BRAND PROTECTION IN THE NEXT DECADE In 2015, the Center for Anti-Counterfeiting and Product Protection produced the Brand Protection 2020 report. This represented a collection of short articles from authors across the brand protection community, including brands, law enforcement, service providers, and academia focused on issues influencing the global risk and response to product counterfeiting, which were in need of prioritization and response in the next five years. The issues identified across the articles…