The 3rd Annual A-CAPP Center Brand Protection Strategy Summit convened two panel discussions on Return On Investment (ROI). For the BP Forum we asked two participating brand owners the following question:
You participated on a Return on Investments panel at the A-CAPP Brand Protection Strategy Summit. As a brand owner, what were your takeaways?
THE BRAND PROTECTION PROFESSIONAL | DECEMBER 2017 | VOLUME 2 NUMBER 4
2017 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES