“While we are a global organization, we handle anti-counterfeiting world-wide from our Connecticut office where we carefully consider each issue as it comes to us, and tackle the issues by region. When dealing with an online infringement issue, Conair’s Digital Anti-Counterfeiting Coordinator is our first line of defense to analyze the marketplace or platform. For a brick and mortar counterfeit issue, a Customs issue, or something outside the US, the Senior Brand Enforcement Manager will consult with our Vice President of International Sales, Vice President of Marketing, local marketing people (by country) and/or our local distributors. Conair is represented in each country by exclusive distributors who, although not technically within the organization, are our eyes and ears in the marketplace, and we consider them to be key elements in our successful enforcement program.”
James J. Duggan
Vice President Risk Management Chief Security Officer Coty, Inc.
“We are frequently finding new counterfeits of our products and this causes me to work with our packaging engineers. Additionally we also work with them when we receive photos from Customs as two or more pairs of eyes looking at a picture is best. We also work with the Legal department a great deal for trademark registrations in various countries.”
Data Scientist and Brand Protection Manager Qualcomm
“We collaborate and partner with the various business groups within our organization. Each of these groups operate within different markets and face challenges that are unique to their business model. Our BP team owns a diverse yet-specialized set of technical skills, and is agile and able to adapt quickly to the ever-changing market conditions. As a result, our team has the innate capacity to deliver excellence in this space and we are uniquely-positioned to help solve many of the challenges our partners face.”
THE BRAND PROTECTION PROFESSIONAL |SEPTEMBER 2016 | VOLUME 1 NUMBER 1 2016 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES