Best Practices-Information Gathering in Brand Protection
As the term implies, we all strive to improve our brand protection programs through “best practices.” Brand protection as a rapidly changing practice requires quick pivots in strategy to address fast moving trends. Exploring and communicating what works best, where and when, is one of the aspects of the BPP mission.
“The Brand Protection Professional: A Practitioner’s Journal is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community”
Where do you go to gather information on Best Practices?
THE BRAND PROTECTION PROFESSIONAL | JUNE 2018 | VOLUME 3 NUMBER 2
2018 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES