Luxury brands, including apparel and footwear, are often the headliners regarding counterfeiting cases—though as we know everything is counterfeited. The headlines this month highlighted some of the fashion industry’s battles, including a cautionary lesson on how brands are blamed by consumers for counterfeits.

Coming off the hearing in the House of Representatives on such legislative initiatives as the Screening Against Fakes in E-commerce (SHOP SAFE) Act and introductions of the Senate’s Stopping All Nefarious Toys in America (SANTA) Act; the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers (INFORM Consumers) Act, the Senate further recognizes the plight of counterfeits. 

The 2020 games, pushed to 2021 have concluded but the trademark disputes may continue.

What role will the container shortages play in increased inventory of counterfeit goods over legit? Especially as offices and schools reopen their doors and demands increase?

The United States Patent and Trademark Office has announced that it is actively addressing the excessive amount of fraudulent trademark filings, through new tools and legislative power. The USPTO has reported a 40% increase in trademark filings over the pandemic, and unfortunately has found many of these filings fraudulent.

Consumers can now purchase products after viewing promo videos on TikTok through Shopify. Will there be counterfeits?…