FROM THE EDITOR
Welcome back to The BPP
Dear Fellow Brand Protection Practitioners,
I hope you enjoyed the first issue of The Brand Protection Professional (“BPP”), launched at the International IP Crime Conference in London in September 2016.
Since the launch we have received many positive comments confirming our mission and we continue to hope that The BPP will become your go-to place for the information you require, on the brand protection issues you are most interested and that are essential to your practice. In addition to looking for submissions of articles, we are also looking for poll participants, see Temperature Test, participants in the BP Forum, a question to professionals and their answers, and for submissions of events/new resources and announcements to appear in The Bulletin. Please join the conversation and see more detailed policies and guidelines on submissions on the opposite page.
Issue 2 of The BPP includes not only an interview with the US IP Czar, but also topics such as gray market strategies from an academic scholar, explanation of the new China trademark laws from our very own BP Hero and transportation focused columns in the Legislative Update and Professional Pointers quarterly columns. I hope you enjoy The Brand Protection Professional as much as the team enjoyed putting together BP community relevant information contained in this issue. Please feel free to contact me directly with any questions email@example.com.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
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Copyright in the BPP is held by the Board of Trustees of Michigan State University. For the purposes of sharing your article via social media or otherwise, you may provide a link to the article if such includes required attribution and any applicable subscription/registration links. For purposes of placing content from the BPP in other publications, you are permitted to quote individual facts or figures if you provide a valid link to the relevant article of the BPP. But without attribution and permission you may not copy tables, graphs, maps, other graphical elements, large passages, or entire articles or features.
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THE BRAND PROTECTION PROFESSIONAL |DECEMBER 2016 | VOLUME 1 NUMBER 2
COPYRIGHT 2016 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES