FROM THE EDITOR
Welcome back to The BPP
Dear Fellow Brand Protection Practitioners,
I hope you enjoyed the first issue of The Brand Protection Professional (“BPP”), launched at the International IP Crime Conference in London in September 2016.
Since the launch we have received many positive comments confirming our mission and we continue to hope that The BPP will become your go-to place for the information you require, on the brand protection issues you are most interested and that are essential to your practice. In addition to looking for submissions of articles, we are also looking for poll participants, see Temperature Test, participants in the BP Forum, a question to professionals and their answers, and for submissions of events/new resources and announcements to appear in The Bulletin. Please join the conversation and see more detailed policies and guidelines on submissions on the opposite page.
Issue 2 of The BPP includes not only an interview with the US IP Czar, but also topics such as gray market strategies from an academic scholar, explanation of the new China trademark laws from our very own BP Hero and transportation focused columns in the Legislative Update and Professional Pointers quarterly columns. I hope you enjoy The Brand Protection Professional as much as the team enjoyed putting together BP community relevant information contained in this issue. Please feel free to contact me directly with any questions firstname.lastname@example.org.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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THE BRAND PROTECTION PROFESSIONAL |DECEMBER 2016 | VOLUME 1 NUMBER 2
COPYRIGHT 2016 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES