FROM THE EDITOR
Dear Brand Protection Professional Subscribers:
Welcome to the 6th issue of our quarterly brand protection journal dedicated to the mission of providing the relevant issues and valuable research for our BP community. In this edition we report on key issues affecting our profession, some of which we grapple with at the insistence of our internal stakeholders and our own professional integrity. Many of these issues took center stage the third annual A-CAPP Center Brand Protection Strategy Summit held in October. See Recap from Kari Kammel, Assistant Director of the A-CAPP Center. One of those issues, Return on Investment (ROI), was featured in two prominent panel sessions, “Metrics and Brand Valuation” and “Resource Allocation and the Cost of Quality.” In this edition of the BPP you will find profiles of three of the academic ROI researchers involved in these studies, along with their reflections. The BP Forum includes two of the brand-owner panelists sharing their personal takeaways from the ROI panels.
In our Cover Story, wine expert Maureen Downey lends her knowledge and experience to explain the use of blockchain to combat counterfeit wine. Maureen worked closely with the FBI on the notorious Rudy Kurniawan counterfeit wine case and was instrumental in securing increased sentencing and damages for his victims. Our Temperature Test poll whose results will be reported in our next edition explores use of security and authentication technologies including blockchain.
As this edition reflects, we continue to strive to provide our readers with an accessible, comprehensive forum containing substantive information for the brand protection community. Please join the conversation by submitting an article for publication, participating in the Temperature Test polls or BP Forum, or engaging in a conversation in A View from the Field. Please always feel free to contact me directly at email@example.com.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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THE BRAND PROTECTION PROFESSIONAL |DECEMBER 2017 | VOLUME 2 NUMBER 4
COPYRIGHT 2017 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES