FROM THE EDITOR

Dear Brand Protection Professional Subscribers:

Welcome to the 6th issue of our quarterly brand protection journal dedicated to the mission of providing the relevant issues and valuable research for our BP community. In this edition we report on key issues affecting our profession, some of which we grapple with at the insistence of our internal stakeholders and our own professional integrity. Many of these issues took center stage the third annual A-CAPP Center Brand Protection Strategy Summit held in October. See Recap from Kari Kammel, Assistant Director of the A-CAPP Center. One of those issues, Return on Investment (ROI), was featured in two prominent panel sessions, “Metrics and Brand Valuation” and “Resource Allocation and the Cost of Quality.”  In this edition of the BPP you will find profiles of three of the academic ROI researchers involved in these studies, along with their reflections. The BP Forum includes two of the brand-owner panelists sharing their personal takeaways from the ROI panels.

In our Cover Story, wine expert Maureen Downey lends her knowledge and experience to explain the use of blockchain to combat counterfeit wine. Maureen worked closely with the FBI on the notorious  Rudy Kurniawan counterfeit wine case and was instrumental in securing increased sentencing and damages for his victims. Our Temperature Test poll whose results will be reported in our next edition explores use of security and authentication technologies including blockchain.


As this edition reflects, we continue to strive to provide our readers with an accessible, comprehensive forum containing substantive information for the brand protection community. Please join the conversation by submitting an article for publication, participating in the Temperature Test polls or BP Forum, or engaging in a conversation in A View from the Field. Please always feel free to contact me directly at leahevertburks@gmail.com.

Leah Evert-Burks
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University

Editorial Board

  • Leah Evert-Burks
    Managing Editor and Industry Fellow
    A-CAPP Center, MSU
  • Clifford Grammich
    Executive Editor and Research Specialist
    A-CAPP Center, MSU
  • Tomas Hult
    Director and Professor
    International Business Center,

    Eli Broad College of Business, MSU
  • Warren MacInnis
    Director
    Brand Protection
    Global Security and Brand Protection

    Underwriters Laboratories
  • Monica Mena
    Senior Manager
    Outreach and Capacity Building
    Global Security and Brand Protection
    Underwriters Laboratories
  • Tara Steketee
    Director, Product Integrity
    Global Security Group
    Merck & Co., Inc.
  • Kami Silk
    Associate Dean for Research
    Professor
    College of Communication Arts and Sciences, MSU
  • Jeremy Wilson
    Executive Editor and Director
    A-CAPP Center, MSU
    Professor

    School of Criminal Justice, MSU
  • Vivian Vassallo
    Senior Director
    Intellectual Property & Enforcement
    Dolby Laboratories

BPP Staff

  • Clifford Grammich
  • Executive Editor
  • Leah Evert-Burks
  • Managing Editor
    and Industry
    Fellow
  • Sara Heeg
    Design and Production

RETURN TO ISSUE HOMEPAGE

THE BRAND PROTECTION PROFESSIONAL |DECEMBER 2017 | VOLUME 2 NUMBER 4
COPYRIGHT 2017 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES