FROM THE EDITOR
Dear Brand Protection Professional Subscribers:
Welcome to the 6th issue of our quarterly brand protection journal dedicated to the mission of providing the relevant issues and valuable research for our BP community. In this edition we report on key issues affecting our profession, some of which we grapple with at the insistence of our internal stakeholders and our own professional integrity. Many of these issues took center stage the third annual A-CAPP Center Brand Protection Strategy Summit held in October. See Recap from Kari Kammel, Assistant Director of the A-CAPP Center. One of those issues, Return on Investment (ROI), was featured in two prominent panel sessions, “Metrics and Brand Valuation” and “Resource Allocation and the Cost of Quality.” In this edition of the BPP you will find profiles of three of the academic ROI researchers involved in these studies, along with their reflections. The BP Forum includes two of the brand-owner panelists sharing their personal takeaways from the ROI panels.
In our Cover Story, wine expert Maureen Downey lends her knowledge and experience to explain the use of blockchain to combat counterfeit wine. Maureen worked closely with the FBI on the notorious Rudy Kurniawan counterfeit wine case and was instrumental in securing increased sentencing and damages for his victims. Our Temperature Test poll whose results will be reported in our next edition explores use of security and authentication technologies including blockchain.
As this edition reflects, we continue to strive to provide our readers with an accessible, comprehensive forum containing substantive information for the brand protection community. Please join the conversation by submitting an article for publication, participating in the Temperature Test polls or BP Forum, or engaging in a conversation in A View from the Field. Please always feel free to contact me directly at firstname.lastname@example.org.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
Copyright & Reprints
Copyright in the BPP is held by the Board of Trustees of Michigan State University. For the purposes of sharing your article via social media or otherwise, you may provide a link to the article if such includes required attribution and any applicable subscription/registration links. For purposes of placing content from the BPP in other publications, you are permitted to quote individual facts or figures if you provide a valid link to the relevant article of the BPP. But without attribution and permission you may not copy tables, graphs, maps, other graphical elements, large passages, or entire articles or features.
If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than that specified in our full copyright and reprint policy, please contact MSU Technologies at email@example.com for permission.
THE BRAND PROTECTION PROFESSIONAL |DECEMBER 2017 | VOLUME 2 NUMBER 4
COPYRIGHT 2017 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES