Dear Brand Protection Professionals:
Well, we are almost done with 2020, and I know we are all happy to see it go!
In this edition of the BPP, we examine how the COVID pandemic has influenced brand protection and how we move forward in our practices to address the changed landscape into a new year. Accordingly, this edition includes several enlightening articles: “Purchasing Medicines Online: What the Data Reveals on the Need for a Shift in Communication Due to the COVID-19 Pandemic”; “Uncertainty and the Brand Protection Landscape: Reinforcing Practical Foundations and Strategies”; “The Rocks are Exposed: COVID Effects on Supply Chain”, “Risk of Cyber Superspreaders and Influencers on Product Integrity: COVID-19 and Beyond”; and “A Pandemic, a Treatment, and the Impact to a Brand Protection Program”.
Additionally, in a multimedia piece, one of our talented A-CAPP student intern interviews the panelist from the first Brand’s New World virtual event to share updates and expansion on their thoughts surrounding the dark web. From the previous Temperature Test poll we hear about shifts in online enforcement budgets due to COVID and our new poll inquires as to whether BP practitioners are monitoring influencers for threats to their brands. Lastly, we include a link to a recent white paper from Automotive Anti-Counterfeiting Council (A2C2) and I lend my personal thoughts to it through a COVID-Era lens.
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.” Please, always feel free to contact me directly at firstname.lastname@example.org.
Editor in Chief & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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THE BRAND PROTECTION PROFESSIONAL | DECEMBER 2020 | VOLUME 5 NUMBER 4
COPYRIGHT 2020 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES