
Dear Brand Protection Community:
Engaging with consumers on issues related to trademark counterfeiting and research about consumer experiences and their behaviors has become more imperative for those in the brand protection community as consumers become increasingly exposed to counterfeit goods in many of their online experiences. We at the A-CAPP Center believe this is such an important area from the research, outreach, and education perspective, so much so that this is one of the Center’s thematic strategic directions and we have created a Brand Protection Council focused on the area of the Impact of Counterfeiting on Consumers and Consumer Behavior. From my own work with former A-CAPP staff and students on e-commerce and secondary liability, we know that consumer education is imperative to help prevent the meeting on platforms in time and space of the counterfeit posting and the consumer who is ready to buy. Consumer education is complicated based on many factors, including demographics, region, country, socio-economic status, and type of products that are being purchased to name a few. By launching our first major research project surveying online consumer behavior in 17 countries, we now have what I hope is the first of many rounds of insight into why consumers do what they do online, what they are feeling, and how we can reach them in hopes of educating and changing behavior. It also has given us insight into those consumers who intentionally are purchasing counterfeit goods in these countries and their perceptions of why they are engaging in these activities and how the non-deceptive purchase of counterfeits might be addressed.
Consumer issues impact all of us in brand protection, but also as individuals who purchase branded goods in our day to day lives. Our collective work in this field will continue to impact not only the organizations in which we work, but our families, friends and communities in which we live.
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Kari Kammel
Director & Guest Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | DECEMBER 2023 | VOLUME 8 NUMBER4
COPYRIGHT 2023 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
Mission Statement
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
Disclaimer
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
Submissions
The BPP encourages submissions from a wide range of experts, so long as the subject of the contribution fits the mission of the journal. Publication decision is in the absolute discretion of the editorial team. View our submission guidelines and author tips for additional details.
Copyright & Reprints
Copyright in the BPP is held by the Board of Trustees of Michigan State University. For the purposes of sharing your article via social media or otherwise, you may provide a link to the article if such includes required attribution and any applicable subscription/registration links. For purposes of placing content from the BPP in other publications, you are permitted to quote individual facts or figures if you provide a valid link to the relevant article of the BPP. But without attribution and permission you may not copy tables, graphs, maps, other graphical elements, large passages, or entire articles or features.
If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than that specified in our full copyright and reprint policy, please contact MSU Technologies at msuagr@msu.edu for permission.
- Next…