FROM THE EDITOR
Dear BPP subscribers:
I am pleased to present to you the 8th edition of The Brand Protection Professional. In this edition we provide you with a view on the serious issue of counterfeit pharmaceuticals from a leading medical authority, Dr. Jay Joshi, on the issue. Dr. Joshi, an anesthesiologist specializing in pain management, addresses the epidemic of opioid addiction and unqualified pain specialists, counterfeits drugs, and how generic meds may threaten the health and safety of patients.
We also include instructive articles on how to refer a case in “I May Have a Case for Law Enforcement –What Do I Need to Know and What Do They Need to Know?”; what the reorganization of China’s State Intellectual Property Office (SIPO) could mean to brand protection in “Reorganization of Government Agencies on Intellectual Property in China,” and report on the efforts to bring an intellectual property rights center to Canada in “If You Build It, They Will Come: Canada Needs an IPR Coordination Center.” A leading academic walks through why “non-counterfeited” brands should not ignore the threat of counterfeits “Do Counterfeits Only Effect Brands that are Heavily Counterfeited? New Insights.”
The BPP mission is to provide our readers be presented with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community”. Please join the conversation by submitting an article for publication, participating in the Temperature Test polls or BP Forum, or engaging in a conversation in A View from the Field. Please always feel free to contact me directly at firstname.lastname@example.org.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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THE BRAND PROTECTION PROFESSIONAL | JUNE 2018 | VOLUME 3 NUMBER 2
COPYRIGHT 2018 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES