Dear Brand Protection Professionals:
In the June edition of the BPP, we consider how cooperation plays into our brand protection practice. In the complex world of brand protection effective cooperation is key. In this edition we include content on this valuable asset:
Also included in this 20th edition of the BPP are articles on: Traitor Tracing of Infringing Images, which discusses the means to determine where infringing images of your products originate; the Professional Pointer column helps in Demystifying AI so we can understand it, recognize what it is and isn’t; BP Forum asks what A-CAPP interns “took with them” to their professional work; Legislative Update with the U.S. Chamber of Commerce Takes a Look at Pending U.S. Legislation to Combat Counterfeits Online; we report out on the previous Temperature Test poll on input into packaging decisions; also be sure to check out the news of our community In the Headlines/What to Watch; and the latest listings in The Bulletin for events, education and resources including the introduction of two more tools developed by A-CAPP the Guide to Brand Protection for Small and Medium Sized Enterprises: a resource for SME’s developed by Assistant Director for Research/Associate Professor Jay Kennedy; and MSU Licensed Merchandise Retailers: a resource to the MSU community to locate licensed retailers of MSU merchandise.
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.” Please, always feel free to contact me directly at email@example.com.
Editor in Chief & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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THE BRAND PROTECTION PROFESSIONAL | JUNE 2021 | VOLUME 6 NUMBER 2
COPYRIGHT 2021 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES