FROM THE EDITOR
Dear Fellow Brand Protection Practitioners,
I am pleased to introduce The Brand Protection Professional (“BPP”), a publication that will become your go-to place for the information you need, on the issues you are most interested and that are essential to your in-house practice. As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP has unique access to world-class research, education and outreach capabilities. But, uniquely positioned as an industry journal, The Brand Protection Professional is written exclusively for the in-house brand protection community.
In my years in the brand protection field as Director of Brand Protection for Deckers Brands, I often attended conferences and seminars for content, but also for the benefit of meeting with colleagues on the challenges they were facing, hear of the solutions, and in return share what I was finding as successful practices. In my work with the A-CAPP Center as an Industry Fellow, we began to explore the need for an industry journal to serve as a resource to practitioners and as a place to hold conversations and information beyond those passing discussions.
The BPP is a publication of Michigan State University’s Center for Anti-Counterfeiting and Product Protection (A-CAPP) in collaboration with Underwriters Laboratories (UL). Please join the conversation and read and share your knowledge. In addition to looking for submissions of articles, we are also looking for poll participants, see Temperature Test, participants in the BP Forum, a question to professionals and their answers, and listings of events/new resources and announcements for The Bulletin. Please see more detailed policies and guidelines on submissions on the opposite page.
Managing Editor & Industry Fellow
Center for Anti-Counterfeiting and Product Protection
Michigan State University
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
Copyright & Reprints
Copyright in the BPP is held by the Board of Trustees of Michigan State University. For the purposes of sharing your article via social media or otherwise, you may provide a link to the article if such includes required attribution and any applicable subscription/registration links. For purposes of placing content from the BPP in other publications, you are permitted to quote individual facts or figures if you provide a valid link to the relevant article of the BPP. But without attribution and permission you may not copy tables, graphs, maps, other graphical elements, large passages, or entire articles or features.
If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than that specified in our full copyright and reprint policy, please contact MSU Technologies at email@example.com for permission.
THE BRAND PROTECTION PROFESSIONAL |SEPTEMBER 2016 | VOLUME 1 NUMBER 1
COPYRIGHT 2016 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES