Senior Associate at Bodman PLC, Michigan State University Alumnus, B.A. Political Science
Scams seem to overrun the internet. Most scams, like selling counterfeit goods or phishing (fake emails used to obtain private information), try to confuse your customers. This makes sense. Why would an internet outlaw pick a fight with you, the seasoned brand protection professional? Yet even the most sophisticated sometimes get fooled by internet scams. Below are a few brand protection scams that are directed at brand owners rather than their customers.
The point is to make sure you stay vigilant. You might not run into the scams identified above, but you should be wary of those trying to make a buck off of your efforts to protect the brand. Indeed, you do not want to be the subject of my next article on this issue.
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2017 | VOLUME 2 NUMBER 3
2017 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES