Thank you for participating in this edition’s Temperature Test Poll. In this poll we explored the value of “well known” or “famous trademarks” to brand protection enforcement efforts. We also asked where this designation may prove helpful. Such information may help brands better determine strategy and allocation of funding.
The next poll will explore inclusion of brand protection professionals in internal conversations on the changing trade issues.
THE BRAND PROTECTION PROFESSIONAL | JUNE 2017| VOLUME 2 NUMBER 2
2017 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES