TEMPERATURE TEST:

Emerging Security Technologies

For this temperature test, we asked brand protection professionals whether they are considering

  • Taggant or forensic markers, which use chemically or physical encoded materials to establish a unique identify of a product
  • Blockchain, a public or private digital ledger created with cyptography and typically shared peer-to-peer, that keeps a time-stamped, in-sync record of each transaction of a product’s life
  • Artificial intelligence enabling digesting of vast amounts of varying data types and making appropriate comparisons, allowing for the development of algorithms for determining product authenticity.

47 INDUSTRIES RESPONDING
11 Apparel, footwear, and fashion
10 Consumer goods
11 Electronics
15 Other industries, including multi-industry firms and firms in industries as diverse as automotive, certification, packaging, pharmaceutical products, and sports equipment.

IN THE NEXT TEMPERATURE TEST…..

The holiday season saw the increased use of “bots” to buy-up inventory of goods online and then resell them on popular platforms. Did this cause you to increase enforcements?

TAKE POLL

 

THE BRAND PROTECTION PROFESSIONAL | MARCH 2018 | VOLUME 3  NUMBER 1
2018 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

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