American Apparel and Footwear Association (AAFA) Brand Protection Council developed and circulated this inaugural survey. AAFA’s Brand Protection Council is on the vanguard of legislation, regulatory policies and best practices, designed specifically to support the needs of the apparel and footwear community. The Brand Protection Council is driven by the belief that effective brand protection is one of the most fundamental competencies that industry needs to succeed in the marketplace today. For more information on AAFA’s Brand Protection Council, please contact Steve Lamar.
When conducting raids, do you also evaluate corporate social responsibility (CSR) conditions in raided factories?
Look for a collaborations-building discussion on ties between CSR concerns of your company and brand protection in an upcoming edition.
Our next poll
to be included in the second issue of The BPP will include questions relating to risks and challenges in manufacturing countries beyond China
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2016 | VOLUME 1 NUMBER 1
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