TEMPERATURE TEST
Product Protection in the Metaverse
In the poll for the 24th edition we asked brand protection professionals……..
Have products for brands you protect appeared in the metaverse?
All appearances were unauthorized
*Responding industry groups:
- Pharmaceuticals
- Entertainment
- Consumer Goods
** Responding industry groups
- Food & Consumables
- Pharmaceuticals
n=5
IN THE NEXT TEMPERATURE TEST….Copyright Enforcement
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2022 | VOLUME 7 NUMBER 3
2022 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
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