THE BULLETIN

EVENTS

A-CAPP VIRTUAL CONFERENCE

July 20-22, 2020
11a.m. & 3p.m. daily

Michigan State University’s Center for Anti-Counterfeiting and Product Protection hosts a special conference on brand protection issues post-pandemic, looking into the next one to two years, “A BRAND’S NEW WORLD: The future of challenges in brand protection”.  The 3-day conference will include 1 hour discussion-based panels with practitioners and researchers in anti-counterfeiting covering topics of brand protection.
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INTA 2020 ANNUAL MEETING & LEADERSHIP CONFERENCE

November 16-20, 2020
(Committee meetings/leadership programming November 11-13)
All-virtual

INTA’s first-ever virtual Annual Meeting will include live, simulated-live, and on-demand educational sessions, multiple networking opportunities, an interactive Exhibit Hall, and many of the same features registrants have come to expect at INTA’s in-person gatherings, such as Table Topics and Speed Networking.  Registration will open in early July.
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A-CAPP CENTER BRAND PROTECTION STRATEGY SUMMIT

Spring 2021
East Lansing, Michigan

This annual exclusive summit (no vendors or third parties) will once again offer opportunities for attendees to share and learn from one another through open, collaborative, meaningful, and participant-led conversations on brand protection.
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RESOURCES -EDUCATION

APPLIED BRAND PROTECTION TRAINING


Courses are offered through the A-CAPP Center 100% online and are self-guided. Information is presented in a way that assumes participants have already developed a basic foundation in the topical area, which will allow for in-depth coverage and participants gaining an advanced level of knowledge. Available courses are Building and Sustaining Brand Protection Teams, Risk Assessment for Counterfeit Products, and Supply Chain and Counterfeits.
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PROFESSIONAL CERTIFICATE

This professional certificate offered through the A-CAPP Center provides core concepts and competencies needed to become a brand protection professional ready to face the legal, business, strategic, and security challenges of your industry. All courses are 100% online, self-guided, available 24 hours/day, and can be taken in whole to earn the certificate or individually to further develop specific knowledge.
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RESOURCES -RECENT PUBLICATIONS

EUIPO/OECD TRADE IN COUNTERFEIT PHARMACEUTAL PRODUCTS

This joint EUIPO/OECD report assesses quantitatively the value, scope and trends of trade in counterfeit and pirates tangible pharmaceutical products. Read the full report or a summary in Industry Sector Update: What Health Professionals Need to Know: Highlights from the EUIPO/OECD Report on Trade in Counterfeit Pharmaceutical Products.
 

IP RIGHTS IN THE MIDDLE EAST: CULTURAL COMPLEXITIES BEHIND LEGAL ENFORCEMENT

This article examines the cultural context enveloping the enforcement of IP rights in the Middle East and poses some ideas for companies looking to understand or protect their IP in this region.
 

EXAMINING TRADEMARK COUNTERFEITING LEGISLATION, FREE TRADE ZONES, CORRUPTION CULTURE IN THE CONTEXT OF ILLICIT TRADE: THE UNITED STATES AND UNITED ARAB EMIRATES

This article explores the complex dynamics of illicit trade, specifically the trade in counterfeit goods, the legal framework of two countries for comparison—the United States and United Arab Emirates—and other impacting factors such as free trade zones, corruption, and culture.
 

COUNTERFEIT VERSUS ORIGINAL PATRONAGE: DO EMOTIONAL BRAND ATTACHMENT, BRAND INVOLVEMENT, AND PAST EXPERIENCE MATTER?

This paper looks at the value of emotional brand attachment and brand involvement as an anti-counterfeiting marketing strategy for luxury brands. It is co-authored by previous BPP contributor Xuemei Bian (BPP, June 2018 Do counterfeits only affect brands that are heavily counterfeited? New Insights“).
 

EUROPOL: VIRAL MARKETING COUNTERFEITS, SUBSTANDARD AND GOODS AND INTELLECTUAL PROPERTY CRIME IN THE COVID-19 PANDEMIC

A review of counterfeit goods sold during the coronavirus crisis that pose a threat to public health and safety.
 

THE BRAND PROTECTION PROFESSIONAL | JUNE 2020 | VOLUME 5 NUMBER 2
2020 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

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