LETTER FROM THE EDITOR

FROM THE EDITOR Dear Brand Protection Professional Subscribers: Welcome to the 6th issue of our quarterly brand protection journal dedicated to the mission of providing the relevant issues and valuable research for our BP community. In this edition we report on key issues affecting our profession, some of which we grapple with at the insistence of our internal stakeholders and our own professional integrity. Many of these issues took center stage the third annual A-CAPP Center Brand Protection Strategy Summit…

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THE BULLETIN

Next… A VIEW FROM THE FIELD: The CEO Perspective on Brand Protection and the Hunt APPLYING COST OF QUALITY CONCEPTS TO BRAND PROTECTION RETURN TO ISSUE HOMEPAGE

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