THE BULLETIN

Next… CALIFORNIA’S TRaCE THE MONEY PROGRAM TEMPERATURE TEST: Internal Conversations on Trade Issues for Brand Protection RETURN TO ISSUE HOMEPAGE

0
Read More

LETTER FROM THE EDITOR

FROM THE EDITOR Dear BPP Subscribers: Welcome to the 4th issue of our quarterly industry journal dedicated to the brand protection community with a mission of addressing the relevant issues of our practice. As BP practitioners, we experience continual shifts and disruptions in the marketplace of our industries. Today, department stores are closing at a rapid pace, solidifying a change in the behavior of consumer purchasing practices.   Such news is a confirmation and not a revelation of longstanding trends, but…

0
Read More