VIEW FROM THE FIELD: Brand Protection in the Age of the Image

A VIEW FROM THE FIELD: Brand Protectionin the Age of the Image Note from AndrewHello from lockdown! Wherever you are in the world,whenever you read this (I am writing this May 8th at 12:17pm MT) I send you and your family health and sanity in these difficult times. My brother is a public-school teacher in NYC, and has lost close colleagues to COVID-19.    Paul, you are in Manhattan, just like my brother, how are things there? The other day, while…

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BP FORUM: How has the Coronavirus Changed BP Strategy?

BP FORUM How has theCoronavirusChanged BPStrategy? Given the rapidly changing landscape of our world with the COVID-19 pandemic, our strategies in brand protection are in flux. In this edition we asked practitioners: No one expects a worldwide health pandemic. Yet these last several months the coronavirus has spread across the world causing death, illness and a disruption of business across all industries. In what way has this crisis caused a pivoting or modification of brand protection strategy? Due to the nature…

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COUNTERFEITING IN A TIME OF CRISES

      Next… TEMPERATURE TEST: Internal Departments and Chargebacks for Brand Protection Costs INTERNATIONAL CHAMBER OF COMMERCE (ICC) RISK ASSESSMENT ON THE IMPACT OF SUPPLY CHAIN SECURITY PRESENTED BY THE CORONAVIRUS OUTBREAK

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