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Next… USPTO’S INTELLECTUAL PROPERTY ATTACHÉ PROGRAM: HOW IT CAN HELP HOW TO TALK TO YOUR CFO/COO: AN INTERVIEW WITH ZOHAR ZIV RETURN TO ISSUE HOMEPAGE THE BRAND PROTECTION PROFESSIONAL |SEPTEMBER 2016 | VOLUME 1 NUMBER 1COPYRIGHT 2016 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

Next… A Word From A Sponsor THE BULLETIN RETURN TO ISSUE HOMEPAGE

Keith WilliamsPresident & CEOUnderwriters Laboratories (UL) Welcome to the inaugural edition of The Brand Protection Professional. UL is a very proud partner and supporter of this unique journal that will provide valuable information to help protect our brands. The Journal will help increase awareness, provide relevant and timely information and support a community of rights holders who work to protect society from the risks of counterfeit products. Intellectual property theft is a serious international crime that has reached epidemic proportions.…

      A VIEW FROM THE FIELD In Defense of“Whack-a-Mole”-a conversation

      TEMPERATURE TEST: RAIDS AND CORPORATESOCIAL RESPONSIBILITY

      BP FORUM: Internal Collaboration on Brand Protection Issues RETURN TO ISSUE HOMEPAGE

      LEGISLATIVE UPDATE: U.S. Trade Facilitation and Trade Enforcement Act of 2015

FROM THE EDITOR Dear Fellow Brand Protection Practitioners, I am pleased to introduce The Brand Protection Professional (“BPP”), a publication that will become your go-to place for the information you need, on the issues you are most interested and that are essential to your in-house practice. As a derivative of a leading university center in anti-counterfeiting and product protection, The BPP has unique access to world-class research, education and outreach capabilities. But, uniquely positioned as an industry journal, The Brand Protection…

      PROFESSIONAL POINTER: The Influences of Economic Structure and Culture in China