LETTER FROM THE EDITOR

Dear Brand Protection Professionals: Well, we are almost done with 2020, and I know we are all happy to see it go!  In this edition of the BPP, we examine how the COVID pandemic has influenced brand protection and how we move forward in our practices to address the changed landscape into a new year. Accordingly, this edition includes several enlightening articles: ‚ÄúPurchasing Medicines Online: What the Data Reveals on the Need for a Shift in Communication Due to the COVID-19…

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