Dear, BPP Community: In this 24th edition of The Brand Protection Professional, we take a dive into emerging worlds and technologies – such the metaverse; examine how AI threatens yet may offer strategic advantages for brand protection; explore new IP developments, including those relating to digital assets sold through NFTs; and we return to look at how blockchain plays a role in these new worlds. For the latter, it is interesting to reflect on when first explored blockchain in our…

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Matthew KnowlesTrading Standards Consultant, IP Crime