IN THE HEADLINES/WHAT TO WATCH
Next… WHAT IS SOCIAL MEDIA SQUATTING AND IS IT TIME TO LEGISLATE? WASTE DESTRUCTION- AN INTEGRATIVE FRAMEWORK UNDER THE BRAND PROTECTION LENS RETURN TO ISSUE HOMEPAGE
Next… WHAT IS SOCIAL MEDIA SQUATTING AND IS IT TIME TO LEGISLATE? WASTE DESTRUCTION- AN INTEGRATIVE FRAMEWORK UNDER THE BRAND PROTECTION LENS RETURN TO ISSUE HOMEPAGE
Dear Brand Protection Professionals: Welcome to 2021 and better things ahead! For this edition of the BPP, we look at packaging. Along with its traditional role of protecting the products they encase and serving as advertisement of product contents, packaging serves an important purpose in protecting brands against counterfeiting, and in the COVID age, has brought forward some increasing risks (healthcarepackaging.com, 2020). Accordingly, this edition includes several enlightening articles on this subject: BP Forum discussion is on the most important…
The ITC Exclusion Order: A Tool in Your Brand Protection Toolbox Next… BP FORUM: Important Factors Brands Should Consider in Developing Packaging for Brand Protection WHAT IS SOCIAL MEDIA SQUATTING AND IS IT TIME TO LEGISLATE? RETURN TO ISSUE HOMEPAGE
TEMPERATURE TEST: Monitoring Influencers as Part of a Brand Protection Program Next… IN THE HEADLINES/WHAT TO WATCH WHAT IS SOCIAL MEDIA SQUATTING AND IS IT TIME TO LEGISLATE? RETURN TO ISSUE HOMEPAGE
A VIEW FROM THE FIELD Cyber, Physical and Facebook
THE PROBLEM WITH PATENTS AND THE POWER OF PACKAGING Next… TEMPERATURE TEST: Monitoring Influencers as Part of a Brand Protection Program MEET THE SCHOOL OF PACKAGING AT MICHIGAN STATE UNIVERSITY: AN A-CAPP CENTER PARTNER RETURN TO ISSUE HOMEPAGE
How Honda Encouraged More Than Half of U.S. State and Local Governments to Fight Against Counterfeit Airbags Next… A VIEW FROM THE FIELD: Cyber, Physical and Facebook BP FORUM: Important Factors Brands Should Consider in Developing Packaging for Brand Protection RETURN TO ISSUE HOMEPAGE
COMBATING COUNTERFEIT MEDICAL DEVICES: A Case Study Next… LETTER FROM THE EDITOR IN THE HEADLINES/WHAT TO WATCH RETURN TO ISSUE HOMEPAGE
Next… A VIEW FROM THE FIELD: Cyber, Physical and Facebook BP FORUM: Important Factors Brands Should Consider in Developing Packaging for Brand Protection RETURN TO ISSUE HOMEPAGE