Dear Brand Protection Professionals:
Happy five-year anniversary! We continue to appreciate the support of our brand protection community and look forward to many more years providing relevant and accessible information.
For this September issue of The Brand Protection Professional, we give consideration to small and medium enterprises (SMEs) and the unique brand protection issues they face in carrying out the protection of their brands. Given SMEs significance presence in every world economy, SMEs were the subject of WIPO World IP Day in 2021, and we therefore chose to continue this examination of the significant challenges specifically when it comes to brand protection.
And as in every edition, we offer:
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Please, always feel free to contact me directly at firstname.lastname@example.org.
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2021 | VOLUME 6 NUMBER 1
COPYRIGHT 2021 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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