Dear Brand Protection Professionals:
Happy five-year anniversary! We continue to appreciate the support of our brand protection community and look forward to many more years providing relevant and accessible information.
For this September issue of The Brand Protection Professional, we give consideration to small and medium enterprises (SMEs) and the unique brand protection issues they face in carrying out the protection of their brands. Given SMEs significance presence in every world economy, SMEs were the subject of WIPO World IP Day in 2021, and we therefore chose to continue this examination of the significant challenges specifically when it comes to brand protection.
And as in every edition, we offer:
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Please, always feel free to contact me directly at evertbur@msu.edu.
Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2021 | VOLUME 6 NUMBER 1
COPYRIGHT 2021 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
Mission Statement
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
Disclaimer
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
Submissions
The BPP encourages submissions from a wide range of experts, so long as the subject of the contribution fits the mission of the journal. Publication decision is in the absolute discretion of the editorial team. View our submission guidelines and author tips for additional details.
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