Dear Brand Protection Professionals:

BPP Launch at UL International IP Crime Conference, London, September, 2016.

Happy five-year anniversary! We continue to appreciate the support of our brand protection community and look forward to many more years providing relevant and accessible information. 

For this September issue of The Brand Protection Professional, we give consideration to small and medium enterprises (SMEs) and the unique brand protection issues they face in carrying out the protection of their brands. Given SMEs significance presence in every world economy, SMEs were the subject of WIPO World IP Day in 2021, and we therefore chose to continue this examination of the significant challenges specifically when it comes to brand protection.

And as in every edition, we offer:

The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.” 

Please, always feel free to contact me directly at evertbur@msu.edu.

Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University

THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2021 | VOLUME 6 NUMBER 1
COPYRIGHT 2021 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

Editorial Board

  • Saleem Alhabash
    Associate Professor
    Advertising and Public Relations
    College of Communication Arts & Sciences, MSU
  • Matt Daum
    Professor and Director,
    School of Packaging, MSU
  • Lisa Esposito
    Manager, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Carolina Gonzalez
    Illicit Trade Prevention Analyst U.S.
    Philip Morris International
  • Mike LeMieux
    Law Enforcement Fellow
    A-CAPP Center, MSU
    Principal Consultant, Whiteriver LLC
  • Tim Mohn
    Director, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Jeff Rojek
    Director
    A-CAPP Center, MSU
    Associate Professor
    School of Criminal Justice, MSU
  • Tara Steketee
    Director, Product Integrity
    Global Security Group
    Merck & Co., Inc.
  • John H. Zacharia
    Founder, Zacharia Law PLLC
    Professorial Lecturer in Law, George Washington University Law School

BPP Staff

  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Sara Heeg
    Managing Editor and Business Manager
    A-CAPP Center, MSU