In the 20^th edition of the BPP, we explored cooperation in brand protection. Accordingly, we asked our BP community to “tell us about your experience with cooperation in brand protection and how it influences your practice?”

We received a number of insightful responses from a variety of sectors of the community, shared below:

Cooperation, internal and external, is absolutely essential—it is the cornerstone of what we do. Without impactful cooperation, we would achieve nothing – Food and Consumables

Cooperation at all levels throughout the organization, as well as with external stakeholders, is an essential component of any BP strategy. Collectively, we are stronger and can make a difference. We rely on law enforcement agencies to enforce laws to protect consumers. We cooperate across all levels of the organization to ensure we obtain buy-in to support our efforts. We work closely with industry colleagues to provide a louder voice to communicate concerns about counterfeits – Electronics

I see restricted cooperation between companies in the same business, when it comes to protecting brands. I think cooperation should be fostered –Pharmaceuticals

Cooperation across the industry for brand protection is an all-time high. Very excited about the collaboration/cooperation – Pharmaceuticals, Medical Devices, Consumer Health

Cooperation is key many times in building a case. We require the input from our customer (the stakeholders), often require additional verification or analysis – Testing & Certification

Thirty years of investigations and research. We approach it as a national defense strategy – Law Enforcement

Industry and law enforcement collaboration has been, and will continue to be, very important to our BP efforts. What we learn from the exchange of information, allows to shape and redirect the program if applicable – Electronics

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