TEMPERATURE TEST

Illicit Crime and Counterfeiting

In the poll for the 23rd edition we asked brand protection professionals about three specific sectors’ understanding of the links between illicit trade crimes and counterfeiting. Below are the results.

Do you think consumers understand the links between illicit trade crime and counterfeiting?

No!

Interesting that 100% of the poll participants didn’t believe consumers understood the link.

  • Apparel/Footwear/Fashion: No-3
  • Electronics: No-2
  • Consumer Goods: No-1
  • Pharmaceuticals: No-1
  • Medical device: No- 1
  • Food and consumables: No-1
  • Government Prosecution: No-1
  • Academia: No-1
  • Brand protection: No- 1

N=12

Do you think industry understands the links between illicit trade crime and counterfeiting?

For industry, only a fourth believed there was an understanding of the link.

  • Apparel/Footwear/Fashion: Yes-1; No-2
  • Electronics: No-2
  • Consumer Goods: No-1
  • Pharmaceuticals:  Yes-1
  • Medical device; No-1
  • Food and consumables: No-1
  • Government Prosecution: Yes-1
  • Academia: No-1
  • Brand protection: No-1

N=12

Do you think government authorities understand the links between illicit trade crime and counterfeiting?

One half of participants believed there was an understanding of the link among government authorities.

  • Apparel/Footwear/Fashion:  Yes-2; No-1
  • Electronics: Yes-1 ; No-1
  • Pharmaceuticals: Yes-1  
  • Consumer Goods: Yes-1
  • Medical device No-1
  • Food and consumables: No-1
  • Academia: No-1
  • Brand protection Yes-1
  • Government prosecution: No-1

N=12

IN THE NEXT TEMPERATURE TEST….Product Protection in the Metaverse

THE BRAND PROTECTION PROFESSIONAL | JUNE 2022 | VOLUME 7 NUMBER 2
2022 COPYRIGHT MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES

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