Dear, BPP Community:
In this 24th edition of The Brand Protection Professional, we take a dive into emerging worlds and technologies – such the metaverse; examine how AI threatens yet may offer strategic advantages for brand protection; explore new IP developments, including those relating to digital assets sold through NFTs; and we return to look at how blockchain plays a role in these new worlds. For the latter, it is interesting to reflect on when first explored blockchain in our December 2017 in our cover story The Bottle and the Block Chain, which now seems decades ago given the rapid advancement in this and related technological tools.
In this expansive examination of the new challenges and threats for IP enforcement, we try to break both down into understandable terms for brand protection practitioners and help to determine where limited resources should be applied, given these new territories and fronts for protection of brands and the world’s consumers. A number of the contributors also look at the pending lawsuits that may define the territory lines for IP in the digital world.
The content in this 24th edition of the BPP covering this topic include:
- Understanding Artificial Intelligence and Enforcement of Rights with John Zacharia
- BP Forum: Responses to a question on risks related to digital representations of products in the virtual world with suggestions for brand protection
- What You Need to Know to Protect Copyrights
- Artificial Intelligence and Blockchain Based Technologies and Their Impacts on Brand Protection
- Professional Pointer: Brand Management in the Metaverse, A Roadmap for Retailers
- A New Frontier: Brand Protection and Elevation in the Metaverse
- NFT Economies and Counterfeiting Risks
AND, we offer
- In the Headlines/What to Watch
- Enforcement and Public Awareness Update with UK Trading Standard/IPUK office initiative on self-storage spaces, a major link in the chain of counterfeit distribution
- The Bulletin
- New Temperature Test poll and results from 23rd’s Edition Poll
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Please, always feel free to contact me directly at evertbur@msu.edu.
Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | JUNE 2022 | VOLUME 7 NUMBER 2
COPYRIGHT 2022 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
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The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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