Dear, BPP Community:

In this 24th edition of The Brand Protection Professional, we take a dive into emerging worlds and technologies – such the metaverse; examine how AI threatens yet may offer strategic advantages for brand protection; explore new IP developments, including those relating to digital assets sold through NFTs; and we return to look at how blockchain plays a role in these new worlds. For the latter, it is interesting to reflect on when first explored blockchain in our December 2017 in our cover story The Bottle and the Block Chain, which now seems decades ago given the rapid advancement in this and related technological tools. 

In this expansive examination of the new challenges and threats for IP enforcement, we try to break both down into understandable terms for brand protection practitioners and help to determine where limited resources should be applied, given these new territories and fronts for protection of brands and the world’s consumers. A number of the contributors also look at the pending lawsuits that may define the territory lines for IP in the digital world.

The content in this 24th edition of the BPP covering this topic include:

AND, we offer

The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.” 

Please, always feel free to contact me directly at

Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University


Editorial Board

  • Saleem Alhabash
    Associate Professor
    Advertising and Public Relations
    College of Communication Arts & Sciences, MSU
  • Matt Daum
    Professor and Director,
    School of Packaging, MSU
  • Lisa Esposito
    Manager, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Kari Kammel
    A-CAPP Center, MSU
  • Tim Mohn
    Director, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Tara Steketee
    Director, Product Integrity
    Global Security Group
    Merck & Co., Inc.
  • John H. Zacharia
    Founder, Zacharia Law PLLC
    Professorial Lecturer in Law, George Washington University Law School

BPP Staff

  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Sara Heeg
    Managing Editor and Business Manager
    A-CAPP Center, MSU
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