Dear, BPP Community:
In this 24th edition of The Brand Protection Professional, we take a dive into emerging worlds and technologies – such the metaverse; examine how AI threatens yet may offer strategic advantages for brand protection; explore new IP developments, including those relating to digital assets sold through NFTs; and we return to look at how blockchain plays a role in these new worlds. For the latter, it is interesting to reflect on when first explored blockchain in our December 2017 in our cover story The Bottle and the Block Chain, which now seems decades ago given the rapid advancement in this and related technological tools.
In this expansive examination of the new challenges and threats for IP enforcement, we try to break both down into understandable terms for brand protection practitioners and help to determine where limited resources should be applied, given these new territories and fronts for protection of brands and the world’s consumers. A number of the contributors also look at the pending lawsuits that may define the territory lines for IP in the digital world.
The content in this 24th edition of the BPP covering this topic include:
- Understanding Artificial Intelligence and Enforcement of Rights with John Zacharia
- BP Forum: Responses to a question on risks related to digital representations of products in the virtual world with suggestions for brand protection
- What You Need to Know to Protect Copyrights
- Artificial Intelligence and Blockchain Based Technologies and Their Impacts on Brand Protection
- Professional Pointer: Brand Management in the Metaverse, A Roadmap for Retailers
- A New Frontier: Brand Protection and Elevation in the Metaverse
- NFT Economies and Counterfeiting Risks
AND, we offer
- In the Headlines/What to Watch
- Enforcement and Public Awareness Update with UK Trading Standard/IPUK office initiative on self-storage spaces, a major link in the chain of counterfeit distribution
- The Bulletin
- New Temperature Test poll and results from 23rd’s Edition Poll
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Please, always feel free to contact me directly at firstname.lastname@example.org.
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | JUNE 2022 | VOLUME 7 NUMBER 2
COPYRIGHT 2022 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
The BPP is offered as a service to the brand protection community. While every effort is made to check information in the BPP, MSU disclaims any and all warranties or any kind or nature, whether express or implied, relating, in any aspect, to the content, publication, or distribution of the BPP. MSU further disclaims any express or implied warranties of merchantability or fitness for a particular purpose and disclaims any express or implied warranty regarding infringement of any copyright, trademark, or other rights of third parties in connection with the publication or distribution of the BPP. MSU disclaims all warranties and responsibility for the quality or accuracy of representations made by contributors to the BPP. In no event shall MSU ro its trustees, officers, employees or agents be responsible for any direct, indirect, special, punitive, incidental, or consequential damages or list profits of contributors or third parties, under any legal theory, related to publication, or its decision not to publish, a contributor’s submission. It is the responsibility of the readers to independently investigate and verify the credentials of such persons and the accuracy and validity of the information provided by them. This publication is provided for general information purposes only and is not intended to provide legal or other professional advice. The BPP provides several links to websites or resources for information purposes only. Such links do not constitute an expressed or implied endorsement or approval by the BPP of any website or resource link. We are not responsible for the availability of such external sites or resources, and are not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. We shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on such external sites or resources.
Copyright & Reprints
Copyright in the BPP is held by the Board of Trustees of Michigan State University. For the purposes of sharing your article via social media or otherwise, you may provide a link to the article if such includes required attribution and any applicable subscription/registration links. For purposes of placing content from the BPP in other publications, you are permitted to quote individual facts or figures if you provide a valid link to the relevant article of the BPP. But without attribution and permission you may not copy tables, graphs, maps, other graphical elements, large passages, or entire articles or features.
If you need permission to replicate, reproduce, publish, distribute, or transmit BPP content for any purpose other than that specified in our full copyright and reprint policy, please contact MSU Technologies at email@example.com for permission.