Dear Brand Protection Community:
Happy silver anniversary! In this 25th edition of The Brand Protection Professional, we look at the role of copyrights in protecting brands and as an essential tool in our brand protection toolbox. The idea for this topic emerged in talking with Brand Protection Stories podcast guest, Deborah Greaves. In finding obstacles in registering a trademark in China, she successfully turned to copyrights for enforcement. She is also a contributing author in this edition, providing “A Comparison of Copyrights and Trademarks in the Enforcement Landscape.” Though the passage of the Digital Millennium Copyright Act (DCMA) has provided us means to remove images in the all-important online space, we see a need to appreciate this intellectual property right more; understand how it is infringed and how best to enforce the right. Accordingly, I hope you will find the articles in this edition enlightening and instructive. Let’s not forget our old friend (since 1790 in the U.S.) the copyright!
The content in this 25th edition exploring this topic includes:
- Bot v Bot = Big Win for Small Brand Artists and Designers
- Professional Pointer: Copyrights against Counterfeiters – An Effective Tool for Brand Protection
- Using Copyright to Enforce in the Absence of Trademarks
- A Comparison of Copyrights and Trademarks in the Enforcement Landscape
- What’s Law Got to Do With It?
- Industry Sector Update: WIPO ALERT – A Global Initiative to Protect Brands and Fight Piracy
AND, we offer:
- IPR Enforcement in China: Partnerships and Swim Lanes, from a U.S. Security Investigations Attaché in China
- Counterfeit Luxury Goods’ “Value” to a Young Adult, from one of our student interns
- In the Headlines/What to Watch
- The Bulletin
- Temperature Test
The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.”
Please, always feel free to contact me directly at evertbur@msu.edu.
Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University
THE BRAND PROTECTION PROFESSIONAL | SEPTEMBER 2022 | VOLUME 7 NUMBER 3
COPYRIGHT 2022 MICHIGAN STATE UNIVERSITY BOARD OF TRUSTEES
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The Brand Protection Professional: A Practitioner’s Journal (BPP) is a quarterly resource dedicated to reporting on brand protection issues, research and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.
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