Dear Brand Protection Community:

Happy silver anniversary! In this 25th edition of The Brand Protection Professional, we look at the role of copyrights in protecting brands and as an essential tool in our brand protection toolbox. The idea for this topic emerged in talking with Brand Protection Stories podcast guest, Deborah Greaves. In finding obstacles in registering a trademark in China, she successfully turned to copyrights for enforcement. She is also a contributing author in this edition, providing “A Comparison of Copyrights and Trademarks in the Enforcement Landscape.” Though the passage of the Digital Millennium Copyright Act (DCMA) has provided us means to remove images in the all-important online space, we see a need to appreciate this intellectual property right more; understand how it is infringed and how best to enforce the right. Accordingly, I hope you will find the articles in this edition enlightening and instructive. Let’s not forget our old friend (since 1790 in the U.S.) the copyright!

The content in this 25th edition exploring this topic includes:

AND, we offer:

The BPP’s mission is to provide our readers with relevant material “to advance brand protection through the establishment of an accessible, comprehensive forum containing essential information for the brand protection community.” 

Please, always feel free to contact me directly at

Leah Evert-Burks
Industry Outreach Lead and Editor in Chief
Center for Anti-Counterfeiting and Product Protection
Michigan State University


Editorial Board

  • Saleem Alhabash
    Associate Professor
    Advertising and Public Relations
    College of Communication Arts & Sciences, MSU
  • Matt Daum
    Professor and Director,
    School of Packaging, MSU
  • Lisa Esposito
    Manager, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Carolina Gonzalez
    Illicit Trade Prevention Analyst U.S.
    Philip Morris International
  • Kari Kammel
    A-CAPP Center, MSU
  • Mike LeMieux
    Law Enforcement Fellow
    A-CAPP Center, MSU
    Principal Consultant, Whiteriver LLC
  • Tim Mohn
    Director, Global Brand Protection Strategy & Risk Management, Johnson & Johnson
  • Tara Steketee
    Director, Product Integrity
    Global Security Group
    Merck & Co., Inc.
  • John H. Zacharia
    Founder, Zacharia Law PLLC
    Professorial Lecturer in Law, George Washington University Law School

BPP Staff

  • Leah Evert-Burks
    Editor in Chief and Industry Fellow
    A-CAPP Center, MSU
  • Sara Heeg
    Managing Editor and Business Manager
    A-CAPP Center, MSU
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