FROM THE EDITOR Dear Brand Protection Professional Subscribers: Welcome to the 6th issue of our quarterly brand protection journal dedicated to the mission of providing the relevant issues and valuable research for our BP community. In this edition we report on key issues affecting our profession, some of which we grapple with at the insistence of our internal stakeholders and our own professional integrity. Many of these issues took center stage the third annual A-CAPP Center Brand Protection Strategy Summit…

Next… A Word From A-CAPP A VIEW FROM THE FIELD: The CEO Perspective on Brand Protection and the Hunt RETURN TO ISSUE HOMEPAGE

Next… THE BULLETIN THE BOTTLE AND THE BLOCKCHAIN: SECURING AUTHENTICITY AND PROVING PROVENANCE IN A GLOBAL WINE MARKET RETURN TO ISSUE HOMEPAGE

      TEMPERATURE TEST: Internal Communications-Strategies for Discontinued Products Next… 2017 A-CAPP CENTER BRAND PROTECTION STRATEGY SUMMIT RECAP BP FORUM: Return on Investment Panel Takeaways RETURN TO ISSUE HOMEPAGE

      A VIEW FROM THE FIELD The CEO Perspective on BRAND PROTECTION and the HUNT